SEO Executive

Key Areas of Responsibility:
Define requirements, tasks, and resources associated to SEO strategy
Manage and execute implementation of SEO strategy
Communication to team and management on strategy/project development, timelines, and results
Keep pace with SEO, search engine, social media and internet marketing industry trends and development
Key Functional Areas of Responsibility
Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals general and keyword specific
Develop and implement link building campaigns
Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
Communication to team and management on project development, timelines, and results
Professional Competencies
Passion for SEO and overall internet marketing
Outstanding ability to think creatively, strategically and identify and resolve problems
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
Ability to clearly and effectively articulate thoughts and points
High levels of integrity, autonomy, and self-motivation
Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications:
one year experience in Search Engine Optimization (SEO)
Strong understanding of Search Engine Optimization (SEO) process
Experience working with popular keyword tools
Experience working with CMS and building/administering content in multiple CMS environments
Knowledge of HTML/CSS and website administration
High-level proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools