Copywriter

A Copywriter will need to engage the reader and motivate them to do something, such as buy a product or service. Also write copy designed to convey valuable information about a brand, industry or issue.

A Digital Copywriter needs to:

• tailor the content and style of individual writing assignments according to their purpose – whether they are intended to sell or inform
• understand your target audience – you’re not writing for the client, you’re writing for their readers, so you’ll need to know what interests them
• identify key messages – understand the main thing that you want the reader to feel and do and how to communicate this powerfully
• work with creative teams to ensure that the visual elements of the webpage complement the words
• research your client’s industry and their audience
• identify fresh and interesting angles for your articles
• edit your own and others’ writing

Skills

• strong listening skills
• excellent writing ability, including the ability to write in different styles and to other people’s direction
• good research and analytical skills to gain an accurate understanding of the subject in question
• a creative approach, both in coming up with ideas for new projects and for getting a message across innovatively
• good attention to detail, including the ability to proof-read your own and others’ work
• strong interpersonal skills as you’ll be working with a range of clients as well as creative and marketing team members
• an understanding of digital marketing and search engine optimization (SEO)